This is part three in a series of four posts on how Vistaprint has been implementing Enterprise 2.0 at their organization.  Today we continue the discussion with more information on change management followed by a focus on the ideation work.

There were two key organizational changes that happened as a result of their E2.0 implementation efforts.  The first was the creation of a full-time innovation management position.  The purpose of this position was to ensure that the right ideas got in front of the right people.  This position was also used to make employees aware of the successes that occurred as a result of collaborative idea sharing and to generate excitement around the ideation program.

The second change that occurred was the creation of a knowledge management group.  Ninety-five percent of the effort came from people, process, training, adoption, and roll out and only 5% from technology.  The knowledge management group was required to address all of these inputs and to help keep Vistaprint’s Enterprise 2.0 endeavors moving in the right direction.

Intuit’s Brainstorm platform has been in use at Vistaprint since March 2009, so it’s relatively new.  Ideation was a significant area of focus at Vistaprint.  Because Brainstorm was very easy to use,  Vistaprint’s broad community were happy to use it.  However, where shift needed to take place was around the habits of managers at functional level.  Managers needed to take ideas seriously and had to review them on a regular basis, otherwise the ideation program would become useless.   There had to be action taken on the ideas, or employees would stop participating.

Brainstorm connects through an active directory of employees whic/> [...]

Sun Mar 07, 2010 21:15 pm

Over the past month or so, SEO luminaries have been sharing their perspectives on the fast changing world of optimization on the HubSpot Blog. 
In this brief interview with Bryan Eisenberg, co-founder of the Web Analytics Association, prolific writer, author and an expert in all things online marketing,  underscores the fundamental premise of inbound marketing -- great content that is desirable to your target prospects will drive great results.

How have you seen SEO as a practice change over the last few years?

I've been around the search marketing industry since the mid-to late 90s, when getting ranked was by manipulating the search engines by putting up ‘spammy' pages that only a search engine would like. When Google and it's PageRank algorithm came on the scene they started to reward relevance to the visitor over things like keyword repetition. Google has continued to evolve it's algorithm to continuously optimize the experience for their end user and your visitor. This combined with the fact that Google acquired an analytics firm called Urchin 5 years ago and shortly after started giving out web analytics for free has challenged the practice of SEO to deliver quality, relevant content and to be accountable for it.

Is search engine rank important? Why or W/> [...]

Fri May 14, 2010 05:20 am

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No "Kill Switch" in Lieberman-Collins Bill, But There's Been One Since 1934

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Last week the Senate Committee on Homeland Security and Governmental Affairs passed the Protecting Cyberspace as a National Asset Act of 2010, a bill now better known as the "Kill Switch Bill." The bill will now be considered by the Senate. There's no "kill switch" provision in the bill, but the President has had that power for decades.

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The bill, if passed into law, will establish new cybersecurity organizations in the White House and The Department of Homeland Security, and compel private enterprises to cooperate with said agencies during a "cyber emergency" if deemed necessary by the President.

CNET reported on June 10th that the Senate was considering the bill, using the term "kill switch" to describe the proposed emergency powers, and warning of the potential for the president to gain "absolute power" over the Internet.

Section 249 of the bill contains the material regarding powers during a "cyber emergency." Here's what the bill actually contains, according to the official summary, emphasis ours:

Section 249: If the President determines there is a credible threat to exploit cyber vulnerabilities of the covered critical infrastructure, the President may declare a national cyber emergency, with notification to Congress and owners and operators of affected covered critical infrastructure. The notification must include the nature of the threat, the reason existing security measures are deficient, and the proposed /> [...]

Tue Jun 29, 2010 06:10 am

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